About
Roger Bickley chose one lane on purpose.
Original editorial illustration
The niche
One lane on purpose.
Roger brokered business loans and some MCA deals. Now he works only on green-industry equipment.
Original AI illustration · unbranded · not a real customer or funded deal
The promise
Fewer files. Better fit.
He would rather send three files that fit than thirty that do not.
Original editorial illustration
Roger’s path
Roger used to broker business loans. He also did some merchant cash advance (MCA) deals.
Now he works on one thing: equipment finance for the green industry. That means landscapers, tree crews, hardscapers and land clearers.
These businesses buy machines that earn money. The reason for each purchase is easy to explain to a lender.
His job has four parts. Find real buyers. Learn the machine and the business. Build a clean file. Send it only to a lender whose written rules fit.
The lender makes every credit decision. Roger’s goal is to save your team time with fewer, better-fit files.
What we won’t say
Things we will not claim.
- No made-up deal counts or years in business
- No lender partners named without a signed agreement
- No rates, approvals or promises for a lender
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